Social media can produce almost twice as many leads as trade shows, telemarketing and direct mail. Because so many internet users have social media accounts, it makes sense for any business to use social media technologies to tap their market potential.

The Social Media Management and Marketing for Business Certificate is a hands-on program designed to show you how to develop and manage an effective social media program. You will follow a nine-step program to complete a full social media proposal and program for a business or nonprofit you wish to support. You will also learn about social media tools and strategies, content creation and management, and project and risk management.  You will receive a hard copy of The Social Media for Business Book, extensive online resources and document templates, access to a closed online community for participants, and an hour of consulting with either instructor.

This course is taught by social media experts Martin Brossman and Karen Tiede.